McFadyen Digital Named 2022 commercetools Partner of the Year for Mid-Market

commercetools Partner of the Year Award for Mid-Market

Top Composable Commerce Platform Honors Partners for Digital Commerce Excellence

McFadyen Digital, the leading global ecommerce marketplace agency, has been named "Partner of the Year" for the mid-market segment by leading composable commerce platform commercetools. Awarded during commercetools' annual Partner Summit in Austin, Texas, the recognition punctuates a rapidly growing partnership between the two organizations that formally launched January 2021. 

As inaugural members of the MACH Alliance, the partnership between McFadyen and commercetools was born out of a shared commitment to the notion that a microservices-based, API-first, cloud-native, and headless (MACH) architecture is most often the best technology path for modern digital commerce. To further this shared commitment, McFadyen developed a pre-built connector between commercetools and the Mirakl marketplace platform, and partnered with commercetools on a white paper titled Composable Marketplace Architecture with commercetools. The partnership also includes multiple mutual customers and regular collaborations at industry events, including a social event collaboration at the upcoming B2B Online event in Orlando, Florida.

"We are honored to be recognized as a leader in the commercetools partner community," said McFadyen Digital President Tom McFadyen. "A truly enterprise composable platform like commercetools is exactly what many customers migrating from legacy monolithic platforms need to modernize and innovate for extensible and nimble digital commerce. McFadyen Digital's focus on enabling multi-vendor commerce requires such reliability and scalability to be effective, hence our investment in this relationship and technology."

Kelly Goetsch, commercetools Chief Strategy Officer and chairman of the MACH Alliance, added, "McFadyen Digital brings over a quarter century of enterprise-scale ecommerce expertise to our mutual clients and immediately contributed to the commercetools community with accelerators and thought leadership. They've become a trusted partner and we appreciate the marketplace expertise that they bring to the table. We awarded McFadyen with 'Mid-Market Partner of the Year' for their incredible contribution to the commercetools community and to the MACH principals we all espouse."

With headquarters in Vienna, Virginia, four additional international offices, and active clients on five continents, McFadyen Digital has become a go-to partner for enterprise-grade multi-vendor marketplace and ecommerce strategy and implementation. McFadyen's commercetools expertise and accelerators greatly reduce time-to-market, acting as a catalyst for further innovation and growth. 

To learn more about McFadyen Digital's commercetools services, contact the company at, visit or connect via LinkedIn.  

About McFadyen Digital

McFadyen Digital is the leading global agency for e-commerce marketplace strategy and implementation. We create award-winning digital shopping experiences for the world's most prominent brands. Our clients seek to delight their customers with memorable online shopping experiences that scale, and we deliver those results on time and on budget. With over two decades of experience with large enterprise commerce projects, our strategy, technology, design, and ongoing innovation services delivered from our offices in the U.S., Brazil, and India provide scalable and repeatable results. 

During 20+ years of global delivery, McFadyen Digital has optimized the quality, cost, and timeframe benefits of on-shore, near-shore, and off-shore team collaboration. We are honored to have enabled digital commerce and marketplaces for 10% of the Fortune 500 and hundreds of mid-market companies.  

For more information, visit or connect with us on LinkedIn

Source: McFadyen Digital